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Allison Daniels


I'm a writer.

I'm an award-winning copy and content writer and editor with a passion for telling compelling stories and for helping brands create and refine their unique voice. In my 14 years in the industry, I've worked with prestige brands including Vogue, Conde Nast Traveler, Chevron, Maybelline, Levi's and many more.

"Allison is a strong writer with a great attitude and the sunniest disposition you could ever hope to find on a New York City morning. Her playful writing, all-encompassing knowledge of the beauty and fashion industries, and devotion to getting the work done no matter what (I caught her pulling many late-nighters, and at one point she mentioned drafting copy on the treadmill) would make her an asset to any beauty, fashion, or lifestyle brand. Advice (as someone fortunate enough to oversee much of her work): snap this one up before she's gone!"

Anna Schumacher, Creative Director, Copy at Dentsu Creative

Refinery29 •

Jessica Verrilli Interview - Twitter Exec Career Tips

Think about everything happening in the world right now. Big things. Small things. Things that don't count as things. And, now think about how much of that is on Twitter. When you look at the company like this, you begin to understand its magnitude. Quite impressive for something made up of tiny little Tweets.

Jessica Verrilli has always been able to see this. She was working at a venture capital firm in 2009 when she met Twitter founders Evan Williams and Biz Stone. They were pursuing a new ro
Refinery29 •

These Women Prove Your Passion CAN Be Your Paycheck

Christene Barberich, Editor-In-Chief


My Creative Process

"Collaborative. I have a lot of ideas about everything we are working on, from content and video series to talent recruiting and branding, but the best ideas are those that get workshopped by our fantastically original and creative team. An idea may start with me, or someone else, but its greatness comes from all the magic our teams add to it. The synergy that comes from that shared ideation is insanely energizing and productive."
mindbodygreen •

Biggest Dating Trends Of 2017: Draking, Breadcrumbing, And The Slow Fade

It's like Uncle Ben said: "With great power comes great responsibility." So, it's up to us to figure out when to make the first move and when to wait it out; when to initiate the postdate text convo and when to leave that to our crush; when someone is actually really busy with work and when they're pulling a fade-out. So, we decided to make it just a little easier for you to navigate the pitfalls of 2017's virtual dating game.
Bustle •

6 Timeless Beauty Tips You Should Be Using

Imagine the most beautiful woman you know. Twenty-six or sixty-two, we'll bet on a few things: She's no slave to trends, she smiles genuinely, and she's confident. We waste time — three full years of our lives, on average — trying to mold ourselves into an ever-changing ideal dictated by runways and celebrities, when the jaw-dropping-est beauties in our lives seem to do just the opposite.

Real beauty is within, but even your natural beauty can be expressed in ways that don't rely on the latest
Refinery29 •

The Actress/Writer/Producer We're Totally Crushing On

Since the first time we saw Breaking Upwards, we've had a love affair with Zoe Lister-Jones. Luckily for us, the girl keeps her nose to the grindstone, so we're never long without a fix. She's one of those ever-present players who's in big-ticket flicks like Salt and Lola Versus, as well as buzzy small-screen series like Whitney and Friends With Better Lives. And, in all her spare time (right), she's writing, producing, and starring in critically acclaimed indie films like Stuck Between Stations
Refinery29 •

Meet Your New Comedy Crush

When we fall in love with a TV character — Girls' damaged dreamer Adam, New Girl's endearingly awkward Winston, Scandal's fiercely determined Mellie — we inevitably find ourselves fascinated by the actor behind the persona. Our latest obsession comes direct from FOX's breakout hit, two-time Golden Globe winner Brooklyn Nine-Nine. While chasing the bad guys with Andy Samberg (and scaring the crap out of him in the process), no-nonsense detective Rosa Diaz won our hearts. So, we were pretty stoked

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